Don't miss name your business

I just discovered a fabric store in my little town that I did not know it was even there. The problem was, the  store was called "The Quilt Shop" and I erroneously thought that it was a store that sold quilts. I must have driven past that little store at least once a week in the last 6 years and never even thought it was a fabric store. I was traveling 15 more miles to go to what I thought was the closest fabric store, JoAnn's.

Do yourself a favor and learn from that little store with the wrong name. Don't give your business a name that people can think it is something else.