If you are a regular reader then you would know that I have always advocated the need for your own paid domain name and a hosting company with it's own dedicated server hosting. Why do I put so much importance on those items? Number one is that having your own domain name it is easier to remember than www.somefreehost.yourwebsitename.com and your own domain name is easier to put on business cards and other promotional items. Number 2 is having a reliable hosting company with it's own server units that are always on line. Find out where the servers are located and if they have a backup power supply if the power goes out. The last thing you want is to have a hosting company that has 1 server unit in some guy's back bedroom in hurricane or tornado alley (and yes they do exist). In fact I know several people in California's Silicon Valley that have their own personal servers and don't bother with hosting companies, they host their own website.
Do your research on the company you choose to host your website. Do a search for the companies and add the words "dislike" or "always down" or "like" to your search. What you are looking for is customer feedback on those companies. A company that does not fix technical problems in under 48 hours or does not answer your emails is a company to stay away from.
The domain name you pick for your site is just as important as your business. Stay away from hobby sounding names like Fred's hobby house or Sally little store. If you want to be taken serious then drop your own name from the domain unless you already have a good reputation for your name. If you only sell locally then adding a local sounding name to the domain would be good like, Salem Wedding Gowns or Rocky Mountain hiking coats. Also your domain name does NOT have to be that same name as your business.
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