This idea comes from a good friend of mine. I was over her house the other day and happen to mention about my new business cards and flyers. She reminded me that we have a big summer fair and parade coming up next month in our town. She said why don't I pass out my business cards on the parade route? Many of the area businesses do that very thing each year. They walk up and down the parade route and hand out flyers to the parade spectators. If you have any large public gatherings you can do that for your business in your area. Add a coupon to the flyer and you might see an increase in first time customers. Summer is an excellent time for that kind of free publicity for your business so take advantage of it.
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