Sometimes we get brilliant ideas that some how just don't work out. For example simple sayings that work great on bumper stickers just don't work out the same way on t-shirts. I have been busy working out some new twists on old sayings to see if they would make good t-shirts. In that process I, of course, have checked out what other people are doing with t-shirts.
One company I found makes maternity t-shirts for mothers to be called "Baby ParTees Maternity Shirts". They have an interesting product but the flaw is that they use crystals on the t-shirts which makes the t-shirt dangerous to wear after the baby is born. You know how much babies love to grab at your hair, just think about them grabbing your shirt and popping a few crystals to swallow. Add to the fact that the t-shirts have a very limited customer base of expectant mothers that know the sex of their babies before the birth.
If you are designing any article to sell think of the long term value of that item to the customer. You will more than likely get repeat customers and customers from your other satisfied customers via word of mouth advertising.
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